Privacy policy

Last updated: September 19, 2026

Sovalane operates this store and website, including all related information, content, features, tools, products and services, to provide you, the customer, with a curated shopping experience (the "Services"). Sovalane is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy explains how we collect, use and disclose your personal information when you visit, use, shop or otherwise transact through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy takes precedence with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing the Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used and disclosed as described in it.

Personal Information We Collect or Process

When we use the term "personal information," we mean information that identifies or can be reasonably associated with you or another person. Personal information does not include information collected anonymously or de-identified so that it cannot identify you. Depending on how you use the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from that information:

  • Contact details, including your name, address, billing address, shipping address, phone number and email address.
  • Financial information, including credit card, debit card and financial account numbers, payment card information, financial account information, transaction details, payment methods, payment confirmations and other payment details.
  • Account information, including your username, password, security questions, preferences and settings.
  • Transaction information, including the products you view, add to your cart or wish list, purchase, return, exchange or cancel, and your transaction history.
  • Communications, including information you provide when contacting us, such as when submitting a customer support inquiry.
  • Device information, including information about your device, browser or network connection, your IP address and other unique identifiers.
  • Usage information, including information about how and when you use or browse the Services.

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, visit or use the Services, contact us or otherwise provide personal information to us.
  • Automatically through the Services, including from your device when you use our products or services or visit our websites, and through cookies and similar technologies.
  • From our service providers, including when we engage them to provide particular technologies and collect or process your personal information on our behalf.
  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

  • Providing, personalizing and improving the Services. We use your personal information to provide the Services, including to perform our contract with you; process payments; ship your orders; remember your preferences and products of interest; send account-related notifications; process purchases, returns, exchanges and other transactions; create, maintain and manage your account; arrange shipping; assist with returns and exchanges; enable reviews; and provide a personalized shopping experience, such as recommending products related to your purchases. This may include using your personal information to better personalize and improve the Services.
  • Marketing and advertising. We use your personal information for marketing and promotional purposes, including to send marketing, advertising and promotional communications by email, text message or postal mail, and to display advertisements for products or services on the Services or other websites based on products you have previously purchased or added to your cart, and other activity on the Services.
  • Security and fraud prevention. We use your personal information to authenticate your account; provide a secure payment and shopping experience; detect, investigate or take action concerning possible fraudulent, illegal, dangerous or malicious activity; protect public safety; and maintain the security of our Services. If you choose to use the Services and create an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password or other access details with anyone.
  • Communicating with you. We use your personal information to provide customer support, respond to your needs, provide effective service and maintain our business relationship.
  • Legal reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies; investigate or participate in civil discovery, potential or actual litigation or other adversarial legal proceedings; and address or investigate possible violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes under this Privacy Policy. These circumstances may include:

  • To Shopify, vendors and other third parties that perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping.
  • To business and marketing partners to provide marketing services and advertising to you. For example, through Shopify we work with third-party services to support personalized advertising based on your online activity across different merchants and websites. Our business and marketing partners use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to ask us to stop sharing your information for targeted advertising and marketing based on your online activity across different merchants and websites. To exercise your right to opt out of this use, click here.
  • When you direct, request or otherwise consent to our disclosure of particular information to third parties, such as for product shipping or through your use of social media widgets or login integrations.
  • Within our affiliates or corporate group.
  • In connection with a business transaction such as a merger or bankruptcy; to comply with applicable legal obligations, including responding to subpoenas, search warrants and similar requests; to enforce applicable terms of service or policies; and to protect or defend the Services, our rights, or the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve them. Information you submit to the Services will be transmitted to and shared with Shopify and third parties that may be located outside your country, to provide and improve the Services. In addition, to help protect, grow and improve our business, we use certain Shopify enhanced features that incorporate data and information from your interactions with our store, other merchants and Shopify. To provide these enhanced features, Shopify may use personal information collected about your interactions with our store, other merchants and Shopify. In these circumstances, Shopify is responsible for processing your personal information, including responding to requests to exercise your rights concerning the use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, visit Shopify's Consumer Privacy Policy. Depending on where you live, you can exercise certain rights concerning your personal information through the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you visit websites that we do not control or that are not affiliated with us, please review their privacy and security policies and other terms of service. We do not guarantee and are not responsible for the privacy or security of these websites, including the accuracy, completeness or reliability of their information. Information you provide on public or semi-public platforms, including information you share on third-party social networking platforms, may be visible to other users of the Services and/or users of those third-party platforms, and may be used by us or third parties without restriction. Providing these links does not by itself imply our endorsement of those platforms, their content, or their owners or operators, unless otherwise stated in the Services.

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction. If you are a parent or guardian and learn that your child has provided personal information to us, you may contact us using the details below to request its deletion. As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell," as those terms are defined under applicable law, the personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." Information you send to us may also not be secure while in transit. We recommend that you do not send sensitive or confidential information to us through unsecured channels.

How long we retain your personal information depends on various factors, such as whether we need it to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights concerning your personal information. These rights are not absolute, may apply only in particular circumstances, and we may decline your request in certain circumstances permitted by law.

  • Right to access or know. You have the right to request access to the personal information we hold about you.
  • Right to delete. You may have the right to request that we delete personal information we maintain about you.
  • Right to correct. You may have the right to request that we correct inaccurate personal information we maintain about you.
  • Right to portability. In certain circumstances and subject to exceptions, you may have the right to receive a copy of the personal information we hold about you and request its transfer to a third party.
  • Right to opt out of sharing or targeted advertising. Depending on where you live, you may have the right to opt out of the "sale" or "sharing" of your personal information or its processing for "targeted advertising," as defined under applicable privacy law. To exercise your right to opt out of this use, click here. If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on your location we will automatically treat this as an opt-out request for the device and browser you use to visit the website. If we can associate the device sending that signal with a Shopify account, the opt-out request will also apply to that account. To learn more about Global Privacy Control, visit https://globalprivacycontrol.org/. Apart from Global Privacy Control, we do not recognize other "Do Not Track" signals that your browser or device may send.
  • Managing communication preferences. We may send promotional emails to you, and you can opt out at any time by using the unsubscribe option in those emails. If you opt out, we may still send non-promotional emails, such as notifications concerning your account or orders.

You can exercise any of these rights where indicated in the Services or by contacting us using the details below. To learn more about how Shopify uses your personal information and any rights you may have, including rights relating to data processed by Shopify, visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising these rights. As permitted or required by applicable law, we may need to verify your identity before processing your request. Under applicable law, you may appoint an authorized agent to submit requests to exercise your rights. Before accepting an agent's request, we will require proof that you have authorized the agent to act on your behalf, and we may require you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

Complaints

If you have concerns about how we process your personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision by contacting us using those details, or lodge a complaint with your local data protection authority.

International Transfers

We may transfer, store and process your personal information outside the country where you live.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses or equivalent contracts issued by the relevant United Kingdom authority, unless the destination country has been recognized as providing an adequate level of data protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our privacy practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide any notices required by applicable law.

Contact

If you have questions about this Privacy Policy or how we process personal information, or wish to exercise your privacy rights, please contact Sovalane through our contact page.